Rather than hoping consumers will discover these new features Microsoft must be proactive in establishing mindshare for each. It's about Microsoft taking the initiative to tell consumers about Paint 3D, mixed reality, gaming and more which are part of its expanding vision for Windows. Paint 3D's a familiar yet powerful tool that Microsoft can market to introduce its 'creators' vision to the masses. Paint 3D is just part of the pictureīen Reed of Microsoft's Windows Next Generation Experiences Team demonstrates how Microsoft is 'enabling the creator in all of us' with Paint 3D in the video below:

Just as Microsoft historically equipped consumers for traditional productivity, it now also sees us as creators and is equipping us accordingly.

Microsoft hasn't abandoned its forte it's simply positioned new creation tools alongside the familiar productivity-focused tools like Office.

It's not the aggressive 'in your face' marketing method that's needed to introduce consumers to and educate them on Microsoft's expanded vision of Windows-as-a-creators-platform. This marketing strategy relies on users discovering one product by using another. According to Chief Marketing Officer Chris Capossela, the company has focused on a marketing strategy which relies on the integration of products as a means to promote other products (opens in new tab). Microsoft's challenge as a historically enterprise-focused company is communicating with consumers.

Paint 3d mixed reality