We learned how to flavor PVC plastic in the ’80s and it turned out to be really good. What exactly is Maxscent, and how is it different from regular PowerBait and Gulp? I wanted to see what was up with this Maxscent stuff too, so I got with Mark - here’s our Q&A: MLF did a couple deals on the Maxscent, includin’ havin’ Berkley scentmaster Mark Sexton on their Live, which I thought was cool. That was winner Chris Johnston, almost-winner Paul Mueller and Chad Morgenthaler (4th). Lwarence River/Lake Ontario, and 3 guys who are NOT sponsored by Berkley and whose names don’t start with J also finished in the top 5 using the Maxcent Flat Worm.

The week after that, the Elitists were at the St. Josh Bertrand (3rd) and Jordan Lee (4th) also used that bait - guess your first name had to start with J and be sponsored by Berkley to have a good shot of doing well in that deal lol. Justin Lucas, who co-designed the Berkley Maxscent Flat Worm, used it to dropshot like a million lbs of smallmouths at the Sturgeon Bay Bass Pro Tour derby, which he won.

Berkley flat worm